Friday, December 28, 2007

Web 2.0 = Collaboration

Though it's been argued what the true definition of Web 2.0 is or how to best describe it we know one thing --> Web 2.0 = Collaboration.

If you look at how the Internet has changed since "Web 1.0" (prior to the dot-bomb bust of 2001) there are a number of characteristics that define those that survived. However, there is one common characteristic that stands out as the tie that binds Web 2.0-centric applications - Collaboration. Even the ancient Web 2.0 battle cry of O'Reilly and MediaLive International reeks of collaborative overtones - "Harnessing the collective intelligence of the internet".

That's why Web 2.0 is so crucial to the corporate world - because of the ability to create collaborative environments across geographic, time, economic and corporate boundaries. Think of the power of "harnessing the collective intelligence of the enterprise" and how collaboration can empower all your employees to drive innovation!

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